ad-supported plan
Netflix upfront ad commitments surge as NFL games, Squid Game boost appeal
Netflix saw a more than 150% surge in upfront ad commitments for this year thanks in part to the NFL games coming on Christmas Day.
ad revenue
Netflix to squeak past Disney+ in US advertising revenue in 2024 – report
Netflix is set to pull ahead of Disney+ in the race for U.S. advertising dollars next year as price hikes and a password-sharing crackdown pull more viewers to its ad-supported plan.