Hollywood union strikes deal for advertisers to replicate actors’ voices with AI

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SAG-AFTRA announced a deal with online talent marketplace Narrativ that enables actors to sell advertisers rights to replicate their voices with artificial intelligence.
Categories: actors' unionAdvertisersAIArtificial Intelligenceaudio adsBusinessCongressDeepfakesdigital voice replicasDisneyDuncan Crabtree-IrelandEntertainmentHollywoodHollywood StrikeMotion Picture Associationmotion-capture performersNarrativNO FAKES ActOpenAIrecording academySAG-AFTRAScarlett JohanssonTechTECHNOLOGYTodays Headlinesvideo game voice actorsvoice replication

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